When is a marketing goal considered achieved in property management?

A marketing goal in property management is considered achieved when a prospect signs the lease. This is the pivotal moment that indicates not only interest but also a formal commitment from the tenant to occupy the property. Signing the lease translates marketing efforts into an actionable outcome, demonstrating that all prior steps—such as promoting the property, conducting showings, and answering inquiries—were successful in converting interest into an agreement. The lease signing solidifies the tenant's intent to live in the property, which is the primary objective of marketing efforts in property management.

Renovations, while important for making a property appealing, do not directly indicate a marketing goal has been met. Similarly, the actual move-in date shows occupancy but does not necessarily reflect the effectiveness of the marketing campaign that led to the lease signing. Starting advertising is merely the first step of the marketing process and does not signify anything regarding the achievement of marketing objectives.